Almost a decade before the Netflix hit show 'Social Dilemma', I told everyone I enountered about numerous concerns with the attention economy, and primarily Facebook. A few years later (starting in 2011) I wrote and then published 6 books related to these concerns in an attempt to help people understand the need to regulate and/or breakup tech monopolies. Based on research that I conducted, it became clear that Facebook and a few other companies grossly abused and manipulated society in very unethical and likely illegal ways in order to attain global dominance. Yes, Social Dilemma has built awareness, finally, but it is far too late...unfortunately.